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Agents of Crazy Good

Pop Tarts - Strawberry Goes Off-Script
Pop Tarts - Scheming Like A Snack 24-7
Frosted Brown Sugar Cinnamon Pop-Tart Character

Frosted Brown Sugar Cinnamon

The second-most popular flavor of Pop-Tarts whole-frostedly supports the quest to reach Mouth Heaven. But beneath that placid beige facade lies more than just sweet, cinnamon-y filling. Their competitive spirit burns hotter than a thousand toasters. Whatever it takes to get eaten first, these little people pleasers have no shame.

Frosted Strawberry

Don’t expect these tiny legends to beg for your love—they’re toasting comfortably in the sunshine of a decades-long run as the #1 selling flavor of Pop-Tarts. But that still won’t stop them from putting their sprinkle-covered heads together to help lead the frosted masses to the Promised Land: Mouth Heaven.

Frosted Strawberry Pop-Tart Character
Frosted Hot Fudge Sundae Pop-Tart Character

Frosted Hot Fudge Sundae

Born in 2005, these stylish snacks quickly became the go-to Pop-Tarts to enjoy out-of-the-icebox. They might try and act cool, but make no mistake: even their apparent brain freeze can’t slow them from reaching their ultimate goal: To live fast, get eaten, and leave a few good-lookin’ crumbs. Or ya know, whatever. Hot Fudge doesn’t care. (Yes, it does.)


Bust out a bag of these bite-sized snacks and you’ve got a posse of soft-baked pastries that are ready to heed the call of hunger anytime, anywhere. These sweet eats come in a variety of flavors, and operate as one synchronized unit. Sprinkle in a penchant for lighthearted antics, and you’ve got a tasty troupe that’s always rallying for a place in your stomach.

Pop-Tart Bites Characters