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Agents of crazy good - stawberry, hot fudge, cinnamon and strawberry bites poptarts hanging out with a toaster and smiling

Agents of Crazy Good

Pop Tarts - Strawberry Goes Off-Script
Pop Tarts - Scheming Like A Snack 24-7
Frosted Brown Sugar Cinnamon Pop-Tart Character

Frosted Brown Sugar Cinnamon

The second-most popular flavor of Pop-Tarts whole-frostedly supports the quest to reach Mouth Heaven. But beneath that placid beige facade lies more than just sweet, cinnamon-y filling. Their competitive spirit burns hotter than a thousand toasters. Whatever it takes to get eaten first, these little people pleasers have no shame.

Personality - Dependable Loyal Spontaneous

Frosted Strawberry

Don’t expect these tiny legends to beg for your love—they’re toasting comfortably in the sunshine of a decades-long run as the #1 selling flavor of Pop-Tarts. But that still won’t stop them from putting their sprinkle-covered heads together to help lead the frosted masses to the Promised Land: Mouth Heaven.

Personality - Confident Clever Inspiring
Frosted Strawberry Pop-Tart Character
Frosted Hot Fudge Sundae Pop-Tart Character

Frosted Hot Fudge Sundae

Born in 2005, these stylish snacks quickly became the go-to Pop-Tarts to enjoy out-of-the-icebox. They might try and act cool, but make no mistake: even their apparent brain freeze can’t slow them from reaching their ultimate goal: To live fast, get eaten, and leave a few good-lookin’ crumbs. Or ya know, whatever. Hot Fudge doesn’t care. (Yes, it does.)

Personality - Stylish Bold Savvy

Bites

Bust out a bag of these bite-sized snacks and you’ve got a posse of soft-baked pastries that are ready to heed the call of hunger anytime, anywhere. These sweet eats come in a variety of flavors, and operate as one synchronized unit. Sprinkle in a penchant for lighthearted antics, and you’ve got a tasty troupe that’s always rallying for a place in your stomach.

Personality - Cooperative Playful Inventive
Pop-Tart Bites Characters