Pop-Tarts® Official Website

Tired of boring pretzels?
We fixed it.

Pretzel-y crust. Frosting. Filling. The perfect sweet and salty snack for on-the-go or on-your-couch.

Our Story

A tale of how we gifted your tastebuds with ingenious treats.

Click here for the classics. Do it.

view all

Delicious new flavors even we can't believe we came up with. Click here for that new new.

view all

Flavors this tasty can’t be around forever. It wouldn’t be fair to other food.

view all

Smaller Pop-Tarts flavors with big Pop-Tart energy.

view all

Can’t decide? Click here and be extra torn.

view all

Check out the latest and greatest from Pop-Tarts.

Join Kellogg’s Family Rewards® today.