ONE OF A KIND, BUT NEVER ALONE
Together with NEONxGLAAD, we are proud to introduce NEON Pink Block Party Lemonade Pop-Tarts® and our artist partner, Thaddeus Coates. Thaddeus brought to life our shared vision through his ‘Issa Block Party’ art, featured on our NEON Pink Block Party Lemonade Pop-Tarts® box and, for the first time ever, on the frosting of each toaster pastry.
To kick off Pride month on June 1, Pop-Tarts will drop 450 boxes of NEON Pink Block Party Lemonade Pop-Tarts on the Pop-Tarts Instagram shop, available for purchase for $5 via mobile. Each weekend during Pride month, an additional 450 boxes will be released for purchase, and Pop-Tarts will support and highlight four local LGBTQ+ and BIPOC groups that embody the theme throughout the year, including The Bronx Is Reading, Nobody’s Darling, Destination Tomorrow and The Salt Eaters Book Shop. The best part -- in connection with these limited-edition boxes, each LGBTQ+ and BIPOC business will receive a $10k grant and $2,250 in connection with this sale. NEONxGLAAD will also receive a $100k grant to continue accelerating acceptance for the LGBTQ+ and BIPOC communities.
ABOUT GLAAD X NEON
GLAAD rewrites the script for LGBTQ acceptance. As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change. GLAAD protects all that has been accomplished and creates a world where everyone can live the life they love. NEON is a digital content series powered by GLAAD that aims to increase the presence and visibility of LGBTQ+ Black voices through storytelling. For more information, please visit www.glaad.org or connect with GLAAD on Facebook and Twitter.
Pop-Tarts® is proud to be a part of Kellogg’s long-standing partnership with GLAAD. Together, we continue to work to accelerate acceptance for the LGBTQ+ community, promote representation and visibility, and combat the bullying of LGBTQ+ youth. To learn more about GLAAD and NEON’s efforts and how you can help, visit glaad.org/neon.
About Thaddeus Coates
Thaddeus Coates (aka Hippy Potter) is a NYC-based artist who creates bright and thought-provoking graphics centered around amplifying Black voices while also focusing on diverse representation, black queer joy and racial equality among other important topics. Using vibrant technicolor hues and expressive shapes, his inspiring compositions simultaneously evoke powerful and playful emotions. A common thread of optimism runs strongly throughout his work creating empowering and personal moments between the artist and his viewers. Blending the aesthetics of 80s era Japanese City Pop and Future Funk with the spirit of 90s era cartoons, Thaddeus has shaped his own style of illustration that is filled with energy and personality.
OUR COMMUNITY PARTNERS
The Salt Eaters Bookshop
An independent bookshop in Inglewood, California that prioritizes stories by and about Black women, femmes, and gender expansive people and aims to create a gathering space for all.
A grassroots agency that originated as the LGBTQ+ center of the Bronx borough, but recently opened its doors to the community in Atlanta. It believes no individual should have to leave his, her, or their neighborhood to access LGBTQ+ specific services.
A Queer and POC-owned bar in Chicago that prides itself on being a safe space for women and other marginalized voices. The bar was named a James Beard award finalist in March 2022.
Bronx Book Festival/The Bronx is Reading
A social impact organization that celebrates literacy, fosters a love of reading among children, teens, and adults, empowering the next generation of readers and writers through the annual Bronx Book Festival, The Bronx is Reading Literacy Program, monthly book club, and online and pop-up bookstore.